STORIES FROM THE INSIDE-OUT

There’s recently been a surge of research and scientific breakthroughs in the field of neuroscience, and more specifically in understanding how dopamine and our neurotransmitters are hardwired to respond to the pleasurable emotional impact of stories.  It’s more clear now, how the neural circuitry of our brain is designed to crave stories, and how the […]

WHAT IS INNERTAINMENT?

ENTERTAINMENT is defined as something that is amusing, diverting and/or engaging. It’s provided by a performer or OUTSIDE source of information. The KEY to this definition lies in the fact that the source of the entertainment is NOT you, but instead it’s provided by the world OUTSIDE you. Sometimes you enjoy entertainment, while at other times, it fails to be delightful or engaging, depending […]