The Adventures Of Reggie Veggie and Judy Fruity, is an INNERTAINMENT based program in affiliation with a grant from the Baylor School of Medicine. This program was designed to modify the eating habits of preschoolers to increase consumption of fruits and vegetables. Two major research projects were conducted using both animation and puppet shows. The research was positive, indicating that it is possible to use entertaining stories and characters combined with an INNERTAINMENTmethodology to increase CHOICE-FULL behavior in young preschool children.